Business & Tourism's Familiarisation Visits

The Business and Tourism Programme will conduct familiarisation visits for our key markets: Canada, UK, USA and Europe in July/August 2022 to coincide with the Commonwealth Games, showcasing Birmingham and the West Midlands region as a business events destination. We will invite delegates who have a high potential to organize future business events in the West Midlands. To attract them to make the visit we would need to make the offer of a visit to the region as appealing as possible. Therefore, WMGC will need to p...