Search Engine Optimization
All participating Tenderer's will need to demonstrate a broad range of expertise in the Organic Search space, with the aim to increase Avanti West Coast's SERP (Search Engine Results Paid) visibility and revenue driven through Search Engine Optimization (SEO).
Buyer
FIRST TRENITALIA WEST COAST RAIL LIMITED
Value
£713,382
Published
13 Sept 2022
Closes
18 Feb 2022
Procurement details
Source
Find a Tender
Region
Westminster
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
Lots
Lot 1 Search Engine Optimization
£713,382
A key objective for Avanti West Coast is to increase the volume of people booking directly over other online train ticket retailers; given Organic Search currently accounts for a large portion of web and app traffic and revenue - Avanti West Coast require a full-service SEO agency to continue to improve performance in this space.
Delivery: United Kingdom
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