PRO004373 Customer Market Research Services
United Utilities Water Limited (UU) has become increasingly more focused on its customers, and is encouraged by the water industry regulator, Ofwat, to ensure customer priorities are appropriately reflected in its business plan and activity. United Utilities is also prepared to invest in gathering meaningful insight about customer needs and expectations, to help provide the evidence the business needs to embed customer priorities into the centre of its ways of working. Research is currently procured on a project-by...
Buyer
United Utilities Water Limited
Value
£6,000,000
Published
10 Mar 2023
Closes
3 Sept 2021
Procurement details
Source
Find a Tender
Region
North West (England)
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79310000
Market research services
Lots
Lot 1 Specialist Qualitative Services
£1,200,000
This lot covers Suppliers who specialise in qualitative research which involves collecting and analysing non-numerical data (e.g. sentiment, text, audio, video etc.) Activities in this area may include but not limited to: Specialist qual services (e.g. Stakeholder/ expert interviewing, Workshop expertise, Customer journey mapping, UX research, Ad & comms dev...
Delivery: North West (England)
Lot 2 Specialist Quantitative services
£1,200,000
This lot covers Suppliers who specialise in quantitative research where data collection focuses on quantifying the collection and analysis of numerical data. Activities in this area may include but not limited to: Specialist Quant Services (e.g. Expert quant analysis, Research and analytics, Pricing and demand modelling, Customer segmentation, Consumer profi...
Delivery: North West (England)
Lot 3 Generalist/ Full service Quantitative and Qualitative
£2,400,000
This lot covers Suppliers who are full-service and provide a balanced amount of qualitative and quantitative services and do not specialise in either area. Activities in this area may include but not limited to: Focus groups/ mystery shopping/ depth interviews/ intercepts, online lite ethno/vox pops, comms testing, standard quantitative survey methods.
Delivery: North West (England)
Lot 4 Customer/Community Panels
£840,000
This Lot covers the specific requirement for a United Utilities online customer panel or community (MROC). United Utilities have procured the services of a Supplier who is able to provide a full-service online community panel. Activity in this area may include but not limited to: Online customer / community platform technology, Management capability to run a...
Delivery: North West (England)
Lot 5 Brand and Advertising Tracking
£384,000
This Lot covers the specific requirement for a United Utilities Brand Tracking solution. United Utilities is looking for a Supplier who is able to provide a Bespoke Brand Tracking / media Tracking service should pitch for this Lot. Activity in this area may include but not limited to: Brand / reputation / equity tracking, Brand Health mapping, Advertising tr...
Delivery: North West (England)
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