Domestic and International Tourism Marketing Campaigns and Services for the Business and Tourism Programme
Marketing campaigns on this project will aim to attract domestic overnight / city break /short break leisure visitors pre, during and post the games using a mixed media approach (online and offline) to target the relevant audiences at different stages in their awareness, consideration and booking journeys. While this programme is closely aligned to the Commonwealth Games, this project focuses specifically on tourism promotion. Note these campaigns are intended to compliment and enhance the games-focused marketing c...
Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Value
£612,231
Published
9 Feb 2022
Closes
4 Jun 2021
Procurement details
Source
Find a Tender
Region
Birmingham
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
79342000
Marketing services
Lots
Lot 1 Domestic Leisure Tourism Campaign
£132,324
The winning tenderer will be responsible for creating an outline marketing strategy covering the 20 months of the contract, deliverable within six weeks of commencement of the tender. The Work Package Manager will manage the day to day contract for this Leisure Tourism programme. The winning tenderer will be responsible for creating a costed and timed action...
Delivery: West Midlands
Lot 2 Cultural Programme: International Campaign
£243,610
At the heart of the games will be a cultural programme, a world-class arts festival running March to September 2022, surrounding the sports programme. The power of art and culture to bring people together, celebrate our identities and find common ground will be central to the games. For this a six-month programme of new work, installations, exhibitions, perf...
Delivery: West Midlands
Lot 3 Leisure Tourism and MICE Marketing Collateral
£118,505
To ensure the success of the Business and Tourism Programme, a number of marketing assets are required to support activities across the Leisure Tourism and MICE (business tourism) work packages, covering travel trade engagement and events. Lot 3 will require the delivery of sales tools, collateral and campaign material for travel trade (B2B) activities, to i...
Delivery: West Midlands
Lot 4 Leisure Tourism MICE Imagery and Video
£117,792
To ensure the success of the Business and Tourism Programme, a suite of new imagery and videos assets are required to support activities across the leisure tourism and MICE workstreams, and create a sustainable and searchable asset bank as a legacy for the programme. The programme requires the successful tenderer on this Lot to deliver: • asset bank of searc...
Delivery: West Midlands
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