TfL 94523 - Through the Line Strategic Thinking, Creative Development and Production Services Agency
Provision of Creative Agency services on behalf of Transport for London (TfL) for a two (2) year period with an option to extend for a further two (2) one (1) year periods, up to a maximum of four (4) years. The through the line creative agency will work together with TfL's above the line media agency to deliver media neutral integrated behaviour change marketing communications, strategic planning and implementation. The agency will be capable of long-term, strategic thinking for the TfL brand and across its portfo...
Buyer
Transport for London
Value
£17,600,000
Published
29 Apr 2021
Closes
29 Apr 2021
Procurement details
Source
Find a Tender
Region
United Kingdom
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
Lots
Lot 1 TfL 94523 - Through the Line Strategic Thinking, Creative Development and Production Services Agency
£17,600,000
The agency will work with TfL to deliver creative services relating to marketing and behaviour change. The two core areas that we need to deliver are: Getting to 80% sustainable journeys by 2041 and supporting Vision Zero. In order to deliver these, the agency must have the following experience and capabilities: • “Through the Line” experience: The agency ne...
Delivery: United Kingdom
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