Representation work for the Belgium market
AWARDED - AHDB France works to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, Red Tractor and the Protected Geographical Indication (PGI) West Country (beef and lamb). To support this, AHDB requires the delivery of a comprehensive marketing and communication plan. Representative must live in Belgium or have a commercially based office
Buyer
AHDB
Value
£560,000
Published
6 Apr 2021
Closes
6 Apr 2021
Procurement details
Source
Find a Tender
Region
United Kingdom
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79416000
Public relations services
79342000
Marketing services
Lots
Lot 1 Representation work for the Belgium market
€560,000
The Belgian retail market for lamb is small and mainly supplied with imported lamb. Nevertheless this market is open to more volumes and more added value in terms of marketing. AHDB wishes to differentiate beef and lamb produced under assurance schemes with supporting brands such as the QSM – Agneau St George and Boeuf St George, Red Tractor and PGI West Cou...
Delivery: Belgique-België
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