Creative Marketing
Strategic and Creative Services, Account and Project Management and Production Services for MTR First South Western Trains Limited.
Buyer
FIRST MTR SOUTH WESTERN TRAINS LIMITED
Value
£1,950,000
Published
8 Feb 2021
Closes
10 Mar 2021
Procurement details
Source
Find a Tender
Region
Westminster
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
Lots
Lot 1 Strategic and Creative Services and Account and Project Management
£800,000
Strategic services: Develop consumer and competitor insight working with SWR and its other agency partners as agreed. Develop strategic territories, channel strategies and messaging hierarchies to support the development of brand, base, tactical, reactive, PR and social campaigns as agreed with SWR. Develop creative briefs and oversee creative development fr...
Delivery: United Kingdom
Lot 2 Production Services
£1,150,000
To develop finished campaign assets to an agreed specification as agreed with SWR To source, oversee and manage suitable 3rd party suppliers and external agencies to produce assets as agreed with SWR, securing the necessary usage rights To oversee the pre-production, production and post-production process to an agreed scope of work ensuring work is delivered...
Delivery: United Kingdom
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