Audience Research into International Perceptions of UK Independent Screen Content

The BFI is seeking to commission a new piece of quantitative and qualitative research that will explore international audience perceptions, attitudes to and consumption of UK screen content and UK talent in a range of markets. The research will provide invaluable audience and territory insights for the BFI and will inform and underpin the work of a branding/marketing agency brief in order to devise the strategy for a new international promotional campaign and brand development funded by the new UK Global Screen Fun...