Customer Relationship Management System

Since the inception of our current CRM system in 2014 our combined membership and ticketing revenue has grown by 165%. It is vital that we protect this income, while finding new ways of generating more income in a cost effective way. A new CRM is key to unlocking a great deal of potential income we are currently unable to access. The Horniman's customer data is currently stored in seven databases, which means a customer's data can be potentially stored on all seven if they have bought tickets, joined as a member, d...