Op COURAGE marketing campaign

NHS England required a marketing agency to develop and deliver a targeted national campaign to raise awareness of Op COURAGE: The Veterans Mental Health and Wellbeing Service and increase referrals to it. Specifically, we would like the agency to deliver the following: - pre and post campaign research - message and creative concept development and testing - media planning and buying - campaign creative development / campaign toolkit - delivery of campaign - evaluation of campaign This was procured through the RM612...