Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic food and organic food

This project will review UK food production, retail, and trade data, relevant literature, and consumer purchasing data to investigate the extent to which consumers are purchasing domestically produced food and organic food according to different product categories. Where there are variable rates of purchasing, the research will explore and explain the underlying reasons for this, both market-driven and consumer-driven. The evidence from this project will build Defra's understanding of consumer purchasing behaviours...