Visitor Segmentation and Marketing Analysis

A recent 'awareness survey' conducted on behalf of the South Downs National Park Authority (SDNPA) identifies low levels of awareness for the South Downs National Park across all age groups. This research requires further detailed analysis as part of a customer segmentation study. Such segmentation analysis should be conducted to provide: A) A thorough current visitor and non-visitor profiling analysis B) An overview of the competitive set C) 'Best prospect' customer segment opportunities D) A recommendation of mar...