NHS Long Term Plan Campaign

The additional £20.5 billion a year by 2023/24 promised to the NHS earlier this year demonstrates that health is the government's top spending priority. A sustained and targeted communications programme is now needed to build public awareness and show how the NHS's Long Term Plan (LTP) will deliver improvements for patients and good value for the taxpayer. Research consistently shows that the NHS is the most important priority that people want Government to tackle. Whilst overall experience remains positive (and t...