Domestic consumer marketing
THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase. Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors. Shifting AHDB from being 'product focused' to 'customer focused'. Linking emotional needs with people's lives, re-establishing relevance and building trust.
Buyer
DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
Value
£3,372,000
Published
25 Mar 2019
Closes
16 Nov 2018
Procurement details
Source
Contracts Finder
Region
United Kingdom
Procurement method
Selective
Category
Services
Contract starts
31 Mar 2019
Contract ends
31 Mar 2023
CPV classifications
79342000
Marketing services
Lots
Lot default Domestic consumer marketing
£3,372,000
THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase. Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors. Shifting AHDB from being 'product focused' to 'customer focused'. Linking emotional needs...
Documents
Unlock document linkAwarded contract notice on Contracts Finder
25 Mar 2019
Awarded contract notice on Contracts Finder
Award notice · Web page
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