Engage and mobilise SMEs in Upcycling Your Waste

Background: "Upcycling" is creating a new product of equal or greater value, from a waste product. This is to aid in creating a circular economy. The introduction of circular business cases to transform company waste into resources is a key enabler for the transition to a circular economy. Circular measures like re-design of products and processes and green procurement bring EU companies economic benefits of 3-8% of annual turnover. SMEs experience difficulties in adopting circular practices due to limited organisa...