Measuring BFI Audience Diversity

The BFI has made a variety of commitments within its 5 year strategy, BFI 2022, to engage with and diversify the variety of audiences with which it champions the cultural value of film. The strategy is published and may be found here: http://www.bfi.org.uk/2022/ In order to deliver our commitments, the BFI regularly conducts research in order to measure and evaluate reach and diversity of the various audiences that engage with our activities. We now wish to launch a new programme of audience research that will deli...