VED Evasion Media Plan

DVLA is commissioning a supplier to provide media strategy for a forthcoming advertising campaign targeting people who do not pay Vehicle Excise Duty (VED evasion). The contract is for 1 year with the option to extend for 2 additional years (1+1+1). If the option is taken to extend this contract either for 1 or 2 years the supplier will be expected to provide a media strategy on an annual basis. The supplier must be able to work with DVLA Communications Team, Insight Team, Media Buyers and Creative Agencies to deli...