GB-London: BTA847 GCC Segmentation Review

Module 1: Conduct quantitative fieldwork in GCC (UAE and Saudi Arabia used as a proxy for this region) using a pre-defined 20 minute questionnaire. Module 2: Analyse the data using a statistical segmentation tool, creating pen portraits and a typing tool. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement....