Visit London Income Strategy

Visit London (VL) is the official visitor brand for London and has built a sizeable and engaged audience across a variety of online platforms. We currently generate over £1m income from these channels. The brand is also trusted and well known by our tourism partners. However there is no clear income strategy for the VL brand and channels. Each channel has an individual plan and whilst some already contribute to income, the overall strategy is fragmented.     Consumer behaviour and channel opportunities are c...