EdTrack: Customer Satisfaction Tracking Survey for SME YouTube Support Products

Assignment under the Market Research MR130001 Agreement Contract. The Business Customer & Strategy Directorate contributes to HMRCs customer-centric business strategy by maximising the extent to which businesses comply with their tax obligations. It has developed a strategy for the 4.8 million SME customers, with overarching objectives to improve compliance and customer experience, whilst reducing the overall cost of service. YouTube products were not included in previous quantitative research carried out to track...