Reputation and brand brief

The objectives of the project are: To evaluate and understand the main drivers of a positive reputation for a low-tariff university. To understand how the University is viewed by different audiences, and to be given the tools in order for us to improve these perceptions where possible. o propose an action plan which will: • Evaluate and measure the University's current reputational strengths and weaknesses; • Identify audiences and actions where it would be most prudent to look to improve the University's reput...