BTA897 Chinese On-line Travel Agent (OTA)
VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and products new British tourism products, based on VisitBritain priorities. This ac...
Buyer
British Tourist Authority
Value
Not provided
Published
19 Jan 2018
Closes
21 Jan 2018
Procurement details
Source
Contracts Finder
Region
United Kingdom
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
75125000
Administrative services related to tourism affairs
Lots
Lot default BTA897 Chinese On-line Travel Agent (OTA)
Value not provided
VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planni...
Delivery: London · United Kingdom, London, United Kingdom
Documents
Unlock document linkOpportunity notice on Contracts Finder
19 Jan 2018
Opportunity notice on Contracts Finder
Tender notice · Web page
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Tender notice
Contains public sector information licensed under the Open Government Licence v3.0.