GMCA 850 Consumer Insights Segmentation

Stage 2 of CCS RM6126 Research & Insights DPS For the provision of: Consumer Segmentation Research GMCA is requiring an updated consumer segmentation of the domestic retrofit market, specifically around the willingness of residents to take action on their homes. It will consider four main aspects of 'retrofit': 1) Renewable energy generation (e.g. solar PV, solar thermal) 2) Decarbonisation of heat (i.e. how you heat the home) 3) Fabric retrofit (e.g. insulation and home upgrades such as windows) 4) Electric Vehicl...