Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research
Assignment under the Market Research MR130001 Agreement Contract. This qualitative research will look to evaluate HMRC's first Personal Tax Account (PTA) marketing campaign. In particular, it will seek to: ⢠understand customer reactions to the campaign; ⢠maximise engagement with the campaign messaging and call to action; and ⢠inform decisions on future campaign activity.
Buyer
H M REVENUE & CUSTOMS
Value
£32,403
Published
8 Mar 2018
Closes
6 Apr 2017
Procurement details
Source
Contracts Finder
Region
United Kingdom
Procurement method
Not Applicable
Category
Services
Contract starts
10 Apr 2017
Contract ends
30 Jun 2017
CPV classifications
73000000
Research and development services and related consultancy services
Lots
Lot default Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research
£32,403
Assignment under the Market Research MR130001 Agreement Contract. This qualitative research will look to evaluate HMRC's first Personal Tax Account (PTA) marketing campaign. In particular, it will seek to: ⢠understand customer reactions to the campaign; ⢠maximise engagement with the campaign messaging and call to action; and ⢠inform decisions on fut...
Delivery: British Oversea Territories, Channel Islands, Europe, Isle of Man, Rest of the World, United Kingdom
Documents
Unlock document linkAwarded contract notice on Contracts Finder
8 Mar 2018
Awarded contract notice on Contracts Finder
Award notice · Web page
PTA Campaign Qualitative Research - Redacted SO
Not provided
PTA Campaign Qualitative Research - Redacted SO
Tender notice · Word document
Contains public sector information licensed under the Open Government Licence v3.0.