Online trials to support User Empowerment

To explore eligible customers' reactions and appetite for a discount scheme in post and what the key features are to make a scheme useful. We would like to understand: which elements within a scheme are essential for a scheme to have value and what is nice to have, level of interest/potential take up among those likely to be eligible, and how that is influenced by different choices on the design of the scheme e.g. available offline versus online only, preferences around which postal services customers would ne...