Market research services to support the Initial Teacher Training (ITT) recruitment marketing campaign

The Department is seeking a market research agency to undertake market research for the Get IntoTeaching marketing campaign, which seeks to raise the status of teaching, drive motivation to become a teacher and provide support and advice to train. The campaign is long-standing, dating back to the 1990s, and last year entered an exciting new era with the launch of a new strategic and creative approach. The campaign consists of a range of owned, earned and paid-for channels, including AV, print, radio, media partners...