KCL-00001291 Big MACC [Marketing & Admissions Contact Centre]

During May - September 2020 King's Brand & Marketing Department set up two externally-run contact centres undertaking conversion and completion activity to offer holders on a one to one basis, at scale. The pilot is considered to have been a success, and as a result there is now a requirement for this to continue on a longer-term basis. There is also the opportunity to address the significant customer service challenges experienced by our Admissions team in recent years. The demand for contact by prospective studen...