Provision of retailer in-store observational 'Country of Origin'

As part of the delivery of support services to the branded operating divisions, AHDB Market Intelligence (MI) is required to carry out in-store observational audits across retailers. The need for in-store observational audits came about following an investigation into whether information on country of origin and presence of quality marks on red meat packs could be obtained from retailers directly or provided through existing subscriptions to quantitative consumer panel research. In 2010 AHDB MI, through the service...