West Midlands Visitor Survey 2024

The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct a visitor survey to understand the profile, experience, and behaviour of visitors to the West Midlands region. The aim of this project is to provide market intelligence on the profile and demographics of visitors to the West Midlands, their motivation to visit, sources of information they have used to research and plan their trip, the most popular and well used aspects of the area's visitor offer, visitor satisfaction an...