Tourism Brochure Lead Generation Campaigns

This contract is to undertake a lead generation campaign to generate requests for the West Norfolk Holiday Guide 2016. The campaign should be aimed at generating enquiries which would lead to holiday bookings during 2016. The contract is divided into four lots covering an on-line media campaign (lot 1), an off-line media campaign (lot 2) and fulfilment/mailing services to despatch brouchures in response to requests generated (lots 1A and 2A) The contract(s) may be extended for a further year in order to handle the...