Testing the impact of language on public attitudes to ageing and demographic change

The aims of this project are as follows: • Broaden our understanding about public attitudes to ageing and demographic change and what framing, depictions, terminology etc. people currently use/encounter in day to day life • Test new, more positive ways to frame and talk about ageing and demographic change, which might change the way people feel • Use the above to inform our own work and narrative development, and to try and influence the way others (policy makers, charities, employers) talk and act. We are op...