Salesforce CRM consultancy 2021

At the heart of the British Council's success is customer and relationship management ("CRM"). This has a significant impact on our culture, teams, internal and external approaches, as well as 'systems' elements including: knowledge management, contact management, customer data, sales & marketing, and evidence which drives new product specification. We have two areas of focus in our global CRM solution - one focusing on customer service and consumer sales and the other focusing on our business to business and gover...