Behavioural Barriers and Enablers for SPS (PLUS) Compliance: A COM-B Approach

The updated SPS (PLUS) Agreement introduces new compliance requirements aimed at simplifying agri-food trade between the UK and EU by reducing border checks and administrative burdens while maintaining food safety and biosecurity standards. These changes promise significant benefits, including increased UK exports and improved supply chain efficiency. However, SMEs, key players in food production and trade, face resource constraints and competing priorities, creating behavioural barriers that risk delaying readines...