Application to Person (A2P) SMS Qualitative research

To understand the experiences of A2P SMS service users (i.e. businesses and public bodies, or "message senders") in the market To understand the potential of alternative messaging services as viable substitutes for A2P SMS More specifically, we would like to understand: Usage: what are message senders using A2P SMS for (e.g. reminders, notifications, advertising, etc), at what scale are they using it (e.g. volume, frequency, etc) and how important is it to their organisations Market landscape: what are their attitu...