Human rights audiences and messaging

Research project into attitudes towards human rights in Great Britain. The project includes: 1) A literature review of the existing evidence base on attitudes and messaging about human rights; 2) Quantitative research providing up-to-date segmentation of the population according to their attitudes towards human rights. This segmentation should take into account both traditional demographic profiles, and provide insight into different attitudes and values. 3) Qualitative analysis of the impact of different messages...