Collaborative pilots aimed at building greater Reach and Relevancy for British Olympic and Paralympic Sport

UK Sport have recently undertaken a piece of work to look at the challenges and understand the opportunity to improve the reach and relevancy of the Olympics and Paralympics through a centralised storytelling service that is on during and between Games. This work has provided us with a series of recommendations and an approach to deliver better and more frequent engagement. Following the recommendations, UK Sport would now like to test the approach through a series of pilots. Therefore, we are looking for a creativ...