S30024 Improving safety outcomes from communications campaigns

In 2021/22, the Road to Zero Harm (RtZH) research project was initiated to assess and prioritise action that National Highways could take to progress the long-term ambition of zero fatalities and serious injuries on the Strategic Road Network (SRN). This work has resulted in a longer-term roadmap that supports deeper embedment of Safe System and evidence-based actions, to be accompanied by shorter term action plans aligned with investment cycles. We have therefore listed these challenges in Workstream 16 of the roa...