West Northamptonshire Council "Give it a try" Campaign

The West Northamptonshire Council (WNC) Enhanced Bus Partnership has identified the need for a targeted marketing campaign to raise awareness of the local bus network and increase ridership amongst both current and potential users. The campaign, themed "Give it a Try," will run from April to the end of September, aligning with the Women's Rugby World Cup (WRWC) - a major event for Northampton, which is hosting six matches.