GB-Southampton: National Mapping Services Segmentation and Persona Development

Ordnance Survey's National Mapping Services (NMS) division has a mission to: be essential to our customers, empowering the nation through world-leading location expertise. OS is seeking a strategic research agency that can scope requirements for an actionable segmentation and create a segmentation and personas that helps the business understand our customers' needs and requirements. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small o...