Wokingham Cycle Challenge

My Journey Wokingham (MJW) wishes to procure a web-based product which will incentivise and challenge adults to use active travel (walking and/or cycling) for everyday journeys. This will facilitate friendly and fun competition between individuals, employers (including departments within employers) and other groups of people, for example walking or cycling groups. The objectives of the active travel challenge are to: • Reduce car travel in favour of active travel across the borough; • Achieve long term behaviou...