Persona Development

HS2 Ltd has awarded a contract to engage a Supplier to develop customer personas. The Supplier will work collaboratively with HS2 Ltd.'s Customer Experience team and develop a set of personas that, as a collection, represent the future HS2 customers. These personas will be based on the existing research obtained by HS2 Ltd and, at the end of this one month engagement, they should enable the company to both develop and test concepts, designs and service offer proposals. They should also enable HS2 Ltd staff members...