Digital Customer Experience and Optimisation Design Services

The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions. Summary of Key Requirements • Analysis • Journey Mapping • Journey Design • Digital Maturity • Design Standards • CRM Optimisation • C...