Fundraising Direct Marketing Appeals

The Development Team is central to the successful delivery of the Living Knowledge campaign and has a target to raise £50 million over 7 years to support these projects. The majority of this income has traditionally come from High Net Worth Individuals, Trusts and Foundations and Corporate Support. However, the Library is now looking towards its readers and visitors to garner support for its activities, using direct and digital marketing approaches. Whilst visitors are able to make donations on site via donation b...