GB-Glasgow: RAF Understanding Defence Audiences Research Study

The Royal Air Force (RAF) has many interesting stories and persistent objectives to inform the public of the role of the RAF in protecting the UK and its interests at home & broad. However, informing and engaging the public and internal audience is becoming increasingly difficult with the current RAF web presence. The RAF website(s) has changed little since 2006, while on other channels such as Facebook &Twitter RAF is successfully engaging users. To appropriately redevelop the RAF web presence we need to understan...