Insight & Analysis of Consumer Attitudes to IP Infringement

The Intellectual Property Office (IPO) seeks to determine the level of interest in the provision of insight/analysis services to improve our understanding of the key drivers for consumers and to be able to target messaging more effectively. This requires an in depth and focussed piece of work to identify communications and other measures that the IPO and others can take to realise our public commitment to making infringement 'socially unacceptable. The IPO has set an ambition of making infringing activity socially...