BFI Email Marketing System

This project requires the delivery and implementation of an email marketing software (EMS) solution, with a dynamic preference centre, integrated with our data warehouse solution. The objectives and key business outcomes of the EMS project are: • to increase email success rates - acquisition, retention and conversion - in a resource-efficient manner by introducing automated email programmes and (through integration with the data warehouse) better data selection processes for targeted email campaigns. • to enabl...