2024-708 Consumer Media Measure Modelling

AHDB wish to find an agency who have the ability to evaluate the impact of AHDB activity directly to retail sales and return on investment attributable to the marketing channels and the individual performance of the channel mix. The aim of the campaign evaluation is to both understand the success of the current campaign but also understand how to optimise the channel mix for future campaigns. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is h...