Marketing Tool

Marketing is central to successful sales of all products and services offered here at QAA. QAA sends out a large volume of marketing communications to its customers. Currently this involves a complicated (seven-step) process in our CRM tool that is both time-consuming, resource intensive, and difficult to achieve at very short notice. This process will typically involve several staff from different teams; therefore, it can take a long time to compile, sign-off and send a marketing communication. It also involves IT...