Inclusive Products in the Home: Understanding Mainstream Retail Markets

The Centre for Ageing Better wants more people in later life to live in housing suited to their needs. We believe that the retail market offers an important opportunity to shift the norm in terms of making everyday, inclusive products (those that are well designed, easy-to-use, and created with clear consideration of the needs of the majority of the population), more common, accessible and desirable in homes to enable people to live well in their own homes for longer and prevent or delay them from reaching a 'crisi...