UKAEA Branding Strategy and Branding Refresh

UKAEA has identified the need for a brand refresh that connects strongly with the UK's Fusion Strategy - which looks to move it from a fusion science superpower to a fusion industry superpower. With such ambitious plans, the UK hopes to lead the world on the commercialisation and deployment of this potentially world-changing technology. Overarching goals of the UK Fusion Strategy include: • For the UK to demonstrate the commercial viability of fusion by building a prototype fusion power plant in the UK that puts...